Continuity, Good Old Fashioned Marketing or New Age Money Game?
Sometimes new concepts are simply old marketing methods with a new name or a twist of some kind to make them seem unique.
Such is the case with continuity;
Continuity is simple money getting method that is based on a monthly plan or membership program. If you have a continuity program, you can count on various amounts of income to come in each month whether you find a new customer or not. You would be wise to continue to acquire new clients because you will have a certain level of attrition along the way.
It is also a mechanism that allows a certain level of planning and protection in case you have a bad month and few or no sales are made. If you don’t have a continuity program in your business model at this time you should make plans for one and ensure that you havve a supply of new customers to keep your program going. The ideal goal in a continuity program is for the continuity to first cover your monthly espenses. When you can do that, all the new business that is generated goes to profit and growing your business.
Many times, continuity is designed around a marketing service, product or an ad campaign that a company has developed to consistently produce new clients. It’s hard to look around the internet and not see these types of programs, heck they even exist offline in the cell phone, news paper and garbage collection markets.
Continuity in your business model will not only improve your income but it will reduce your stress level and allow you to enjoy a higher quality of life.
Always to Your Success,
The Marketing Professional
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