by TheMarketingProfessional
When it comes to Search Engine Optimization I always stress the importance of having great content. Your content should be of interest to the entire community of your chosen niche, and not just a boring article. However, no matter how mouth-watering your content is, if there is nobody to read it, it won’t make you a cent.
Traffic is the heart of your blog especially if you really want to make money with Google AdSense. In order to attract people, you must offer compelling information. However, to get traffic onto your site, you have to think backwards. For example, where do people look when they need information? Of course they search using search engines like Google, Yahoo and MSN, to name just a few popular ones.
So, to attract the visitors you want to your blog, it must rank high on search result pages of the search engines. When people search for information through the search engines and see your site among the top results, they will naturally click through to your blog! The art of getting your blog or website ranking high on search result pages is called Search Engine Optimization (SEO) and it’s really not an art but more of a science.
To learn how to easily get better search engine rankings: Click Here
For now, let’s determine the keywords that you want to optimize your site for. For instance, your blog says make money. Now, you’d want to check in Google whether it is a very competitive keyword. As of now, there are 227,000,000 search results. Do you think you can beat 227,000,000 sites at your first attempt? I doubt it.
Now, let’s try to narrow down our scope. Let’s look for “Make Money with Google AdSense” instead. Right now Google lists 3,440,000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog to Make Money with Google AdSense just for the sake of learning.
For starters, you have to pay attention to the title of your blog. Since you’re optimizing to Make Money with Google AdSense you need to have that exact phrase in your blog title. For example, a line like “Learn How to Make Money with Google AdSense!” would work fine.
You can change the title of your blog in the Blogger control panel or the WordPress blog when you’re creating it. Your page heading should also contain the term you’re optimizing for. Additionally, you should ‘sprinkle’ the words “Google AdSense” into your blog posts whenever possible.
The frequency of that phrase in your blog keys the search engines that your blog is really relevant to that topic. However, always keep in mind that you’re writing for real life people who read your blog to obtain information, so it is very dumb to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you’re spamming and drop your ranking further down into oblivion. Hence write for humans, not search engines!
For a world class education on Search Engine Optimization for Marketing Professionals – Go Here
To Your SEO Success,
The Marketing Professional
Read the rest »
by TheMarketingProfessional
For those of you who want to start a internet business, search engine optimization has become a major part of any website. The internet has continued to grow at an amazing rate since its birth more than twenty years ago, now the number of websites and therefore competitors is in the billions. Which makes getting top search engine ranking very hard. The sheer volume of results that search engines produce can cause a needle in the haystack effect. To make sure that people can find your website you will need to appear at the top of the search results for the key-terms that are relevant to what you do. That means optimizing your website with search engine optimization. It is no longer good enough to have a great looking website. Now it has to be optimized for the search engines, otherwise it will be buried in a heap by millions of other sites, that’s bad news for your website. And don’t forget about search engine submission service.
You want your site to be seen, but you don’t know where to start. You need to have your current site analysed Then you will to decide on the most practical way to bring the traffic in. In some cases minor changes and some general search engine optimization techniques will be enough to get your site moving up the ranks.
Although for some sites, especially those created before the SEO revolution, a small amount of tinkering just won’t quite cut it. If your current site isn’t up to scratch then starting again may well be the best answer. Make sure your site is built from the ground up with SEO and search engines in mind. This could well reduce your long term marketing spend and increase the amount of exposure and therefore customers. The design of your website is obviously a very important consideration. During the design phase it is especially important to maintain the focus on your potential customers and making sure the site is built for them. If a customer can’t use your site easily at the first attempt then there is a high chance the will be going somewhere else with their custom. It is far better to have a simple, easy to use website rather than one which looks great but is hard to navigate.
Other things to keep in mind when putting together a website design are, budget, timeframe, how the site will be edited and by who, what do you want the customer to do on the site are they visiting your website for information or do you want them to purchase something?
If you have your own webpage that helps alot, but if no one can find it then there isn’t a great deal of point. Submitting your sites to the Search Engines is one of the first steps in SEO and can help speed up the process of getting your website noticed on the search engines. Submitting your site to the search engines can be time consuming and submitting your site to the right ones isn’t always as straight forward as it should be. As a rule of thumb it is wise to stick to the big ones such as Google, Yahoo etc and then to find any specialist ones that cater solely for your industry.
Inbound link building is a very important step in SEO and getting your website ranked highly in the search engines. Each link you get from another site acts as a vote If the other site is relevant to yours and of high standing, then the vote is worth more. Getting good quality backlinks can be a minefield, especially as there are a lot of companies offering thousands of links for a fixed fee. Stay away from these companies at all costs, the links they provide may not do much more than hurt your website ranking, build your links the right way.
To Your SEO Success,
The Marketing Professional
Read the rest »
by TheMarketingProfessional
True marketing professionals have found a way to turn their hobbies into cash. What hobbies do you have that can be used to start an online business that could lead to an online business?
Just from doing some simple research using Google, Yahoo or one of your other favorite search engines it is not hard to figure out that the most popular and lucrative hobbies are the ones that have to do with arts and crafts, here are some examples:
• Stamp collecting: If you love collecting stamps, why not showcase them online? Many stamp collectors use the internet to make money that amounts to thousands per year. Why not you? You could invite others to buy and sell on your site. This way you can transform a much loved hobby into an innovative internet money making opportunity for yourself.
• Bike customization: If you love transforming ordinary bikes into high quality custom works of art – you can use the internet to make money in style! You can have web based workshops and even tutorials which will educate others and improve the credibility for your brand and it can establish you as an authority in this field.
• Knitting: if you love knitting or crochet you can ‘sell’ your articles on the Internet, and if you accept custom orders like many professionals do your business will be more successful. You could showcase innovative designs which will help in making this a more lucrative Internet money making opportunity.
• Shopping: yes you read this one right. If you’re addicted to shopping, you can help others by shopping for them. Simply provide personalized shopping for customers using the Internet to make money in an innovative way. To do this you need to find out your clients tastes, likes and dislikes, color preferences etc. This will help buy things for them that they like.
No matter what your hobby is, you can turn it into a powerful internet money making opportunity and become a true marketing professional. One of the first things you’re going to need to do is to set up your own store online. In this way, many people using the internet make money by creating their store space online. They then showcase their products on their website, along with pictures and brief descriptions of each. This helps customers get a fair idea of what they’re offering. Many people using the internet make money by turning their hobbies into high revenue earners. Once you have set up your store and uploaded product information, it’s time to optimize the site for more traffic and hence customers. As sales begin to happen, you will realize that this can be a great money making opportunity.
My best advice is to analyze all your hobbies and start figuring out which ones you can turn into a successful internet business. If you take your time and build a professional blog or website you will be on your way to earning an income online with your hobbies.
If you have found this post helpful, have a question or comment please add it below.
Always to your professional marketing success,
Mark “The Marketing Professional” Brown
Read the rest »
Tags: 