by TheMarketingProfessional
Recently while consulting on a website design and optimization project my client was not worried how the website would look or perform. It turns out that my clients bottom line concern was about how to get people to come their website once it was created, optimized, and online.
I proceeded to lay out a plan that would deliver traffic at an increasing rate if applied and implimented on a consistent basis.
1. For an initial burst of traffic I recomend implimenting Click Thru Marketing, a good resource to use is: http://wwwGoneClicking.com
2. Next you should submit your blog or website to Google and yahoo, 77% of people use Google so you must have your site submitted there first including your site map. It may take a few days before your blog or site shows up in the search engines so do not worry if on the first or second day your site is not listed.
3. Now you should start gathering back links and joining social networking sites such as FaceBook and MySpace, and tell people what your blog or website is about plus how it can help solve their problem. Go to Google and type in keywords that are related to your blog or website. Contact the websites or blog and tell them you would like to exchange back links with them. A good back link list numbers around 100 or more so it will take some time to establish however it will be worth it in the long run.
4. Make sure you optimize your blog or site for the keywords that you want to target.
5. Next, establish a Youtube account. There are over 40 million users that visit youtube every day. If you are not promoting your website with Youtube you are missing a lot of worthy customers and clients. Always use a catchy title for the video and advertise your video on other websites.
6. Another great way to drive people to your website is by using Google adwords. As an addition to Google Adwords you can also use Adsense to put your ads on other people’s websites which is an additional way to earn money as well. If you want people to come to your website sign up for Google adwords, it does not cost much and can return a greater sum than the amount you invest. Your ads will be listed on peoples sites containing content like yours and on the Google search engine itself! If you do look into this just sign up for a Google account and go to Adwords it can be well worth your money.
Always to Your Success,
The Marketing Professional
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by TheMarketingProfessional
Congratulations, you have your website or blog set up and it’s time to start promoting what you have to offer. You know that in order for your site or blog to be successful you must generate traffic and the more visitors to your site that you have that means more sales and more money for you and your affiliates.
There are many ways to generate website traffic:
Pay per click is an example of paid traffic method.
But for a new internet marketer with limited budget often paid methods are simply not feasible. So you should think about getting free website traffic.
One of my favorite methods is to use a Click Thru Marketing Service like GoneClicking.com 
You should also submit your website to directories like: Yahoo, MSN, and Google. Make sure you submit your site in the correct section of your niche. Write articles and submit them to article directories with your site link in resource box. When more and more websites publish your articles, you will get as many back links and the visitors of that site may click on the link and come to your site.
Try getting back links from authority sites in your niche. Back links means that your market place is giving you a vote of acceptance. When authority sites accept you, you will enjoy high rankings in the search engines.
Join forums in your niches and make some valuable comments and use your website link as your signature line. Before doing this make sure you read their rules and that you are allowed to do that otherwise you will be removed from the forum. Another advantage of visiting these forums is that you will know the pulse of your target market.
Once you have visitors at your site or blog make sure you capture their name and email address using an opt in form. There are many types of forms available. Also keep in mind that a visitor may not buy from you on their first visit. Once you have his or her contact details, you can make offers that may be of interest to them. You can automate this process by using a reputable auto responder. Currently I am using Aweber.
This has been a basic tutorial to compliment the previous post on article marketing, leave me a comment on what has worked well for you or if you have another marketing related question.
Always to Your Success,
The Marketing Professional
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by TheMarketingProfessional
When it comes to Search Engine Optimization I always stress the importance of having great content. Your content should be of interest to the entire community of your chosen niche, and not just a boring article. However, no matter how mouth-watering your content is, if there is nobody to read it, it won’t make you a cent.
Traffic is the heart of your blog especially if you really want to make money with Google AdSense. In order to attract people, you must offer compelling information. However, to get traffic onto your site, you have to think backwards. For example, where do people look when they need information? Of course they search using search engines like Google, Yahoo and MSN, to name just a few popular ones.
So, to attract the visitors you want to your blog, it must rank high on search result pages of the search engines. When people search for information through the search engines and see your site among the top results, they will naturally click through to your blog! The art of getting your blog or website ranking high on search result pages is called Search Engine Optimization (SEO) and it’s really not an art but more of a science.
To learn how to easily get better search engine rankings: Click Here
For now, let’s determine the keywords that you want to optimize your site for. For instance, your blog says make money. Now, you’d want to check in Google whether it is a very competitive keyword. As of now, there are 227,000,000 search results. Do you think you can beat 227,000,000 sites at your first attempt? I doubt it.
Now, let’s try to narrow down our scope. Let’s look for “Make Money with Google AdSense” instead. Right now Google lists 3,440,000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog to Make Money with Google AdSense just for the sake of learning.
For starters, you have to pay attention to the title of your blog. Since you’re optimizing to Make Money with Google AdSense you need to have that exact phrase in your blog title. For example, a line like “Learn How to Make Money with Google AdSense!” would work fine.
You can change the title of your blog in the Blogger control panel or the WordPress blog when you’re creating it. Your page heading should also contain the term you’re optimizing for. Additionally, you should ‘sprinkle’ the words “Google AdSense” into your blog posts whenever possible.
The frequency of that phrase in your blog keys the search engines that your blog is really relevant to that topic. However, always keep in mind that you’re writing for real life people who read your blog to obtain information, so it is very dumb to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you’re spamming and drop your ranking further down into oblivion. Hence write for humans, not search engines!
For a world class education on Search Engine Optimization for Marketing Professionals – Go Here
To Your SEO Success,
The Marketing Professional
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Tags: back link list, backlink, Blog, click thru marketing, deliver traffic, Facebook, GoneClicking.com, google, google adsense, Google Adwords, keywords, Myspace, search engine, Sitemap, The Marketing Professional, video, Yahoo, YouTube