by TheMarketingProfessional
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I recently posted a Twitter Tactic that will allow you to check your popularity in the web 2.0 landscape in reference to Twitter.com.
Click on the Twitter Bird image or head on over to www.MarkEdwardBrown.com
Thats where I blog about Leadership, Connection and Networking. While you are there be sure and follow me on Twitter and leave a comment about how you liked this marketing and advertising tip.
Always to Your Success,
The Marketing Professional
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by TheMarketingProfessional
When you are aiming at starting an internet based business, there are general marketing principles you should follow and I would like to expose them to you :
1. Select a very Targeted Niche, as it allows you to focus your efforts and energy on solving specific problems effectively. Then, create the product they want. They will have the money to buy it!
2. Remember : specialized information is the number 1 seller in the world…
3. Put yourself in your client’s shoes : why should I buy this now? What’s in it for me?
4. Selling is helping people make good decisions and sharing something with them.
5. Always bring Value and Overdeliver. Be Honest : this will build your reputation.
6. Build long-term, trustful relationships with your list of subscribers/customers. Engage a constant conversation with your market!
7. The first sale is always the most difficult and expensive in terms of time and money : people usually make a decision after having been exposed 5 times to an add!
8. Use multiple marketing strategies, starting with free or cheap ones, such as networking, social networks(Web 2.0), blogging, join-ventures,free publicity, (web)radio, press releases, affiliate programs, email newsletters or follow-up series, swapping newsletters adds;
9. Effective internet marketing is all about leveraging resources : spending minimal time and money
attracting maximum customers and profits;
10.Focus on how to get visibility, how to stay apart from the crowd. Nurture your Unique Selling Proposition :give people a valuable reason to visit your site and drive them there through a squeeze page where you entice them to give their information (name and email address). For more please visit Internet Marketing
How to stay ahead of your competition?:
1. Be focused on your market and what to offer it : stay tunes to it, have a two-way conversation
with it (web 2.0)
2. Have the attitude of wanting people to succed
3. Select the people you will partner with
4. Have a mentor, suround yourself with positive-thinking people. Be a learner and be coachable :constant Education is key
5. Become a good Copywriter : everything you write out (emails, sales pages, newsletters, etc…)is your sales person 24/24 hour!
6. Use Effective communication : being the right person, communicating the right message, to the right audience,at the right time and in the right way. Offer people information that solve their problem and along making that promise, give them proof you will of reliable advice.
7. Treat your customers like a marriage relationship, building a sacred bond of trust. Inject personality your online communication.
Look for part 2 the day after tomarrow,
The Marketing Professional
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by TheMarketingProfessional
Are you a small business owner looking to setup a website? Maybe you own a freelance photographer, an newsagency, or work as a insurance brokerage from home? Whatever type of business you have, if you have been wondering how you can use the Internet to augment your business profile and attract more clients, then read this article before you go out and spend money on a website designer to put together a site for you.
Although it may not be your core business, it pays to educate yourself a to some extent first before spending any $$. This article will give you a grip on the basics of web marketing before you hire someone to create a website for your business so that you are not flying blind. It will also educate you about some things you can do yourself, which you may choose to do on your own and save you the cost of hiring someone else.
Web 2.0 Websites
Another way to spread the word about your business without having to create a website, is to create a free page on one of the numerous Web 2.0 content sites such as Hubpages and Squidoo. Here is an example Squidoo lens reviewing Success University.
These are even more simple to get going compared to a blog because they don’t require any technical know-how at all, leaving you to concentrate on your content and writing whatever it is you wish to write to your chosen audience. Pages on Web 2.0 sites also often appear very high in the search engine results pages, enhancing even further the means by which greater numbers of people can find out about your business.
Social Networking Websites
MySpace, Facebook and Linked In are amongst the three most popular social networking websites. As with Hubpages and Squidoo, social networking websites are also based on pre-coded templates and styles, removing the need to have any html knowledge and allowing you to save the money you would have otherwise invested with a web designer and invest that elsewhere.
A Word About Blogs
If you have the inclination to provide regular updates and news relating to your business, you could consider installing a blog in lieu of a website. A blog functions like a diary, and each entry is time and date stamped. Here is a blog about finance as an example. See how each post is dated and note the optional Peel Ad Animation in the top right hand corner. You don’t need to have any knowledge of html or programming to use a blog.
Once your blog is installed, you just login to a control panel interface, type what you want to say into a box, and click “Publish”.
Blogs can be quite simple to setup. Why not have a play and see if you can install one yourself. You can get very cheap cPanel webhosting nowadays starting from $4.95 p/mth. cPanel webhosting comes with a feature called Fantastico, which allows you to setup a blog with just a handful of mouse clicks. A good webhosting company will be able to help you setup your blog as well, even if you have very limited knowledge. After all, they want your business.
Search Engine Optimization
Once you have setup either a blog, Web2.0 or Social Networking page, the next thing is to make sure that your page has good exposure in search engine results, thereby delivering more traffic and awareness of your business. This is where Search Engine Optimization, comes into play. Don’t be scared! You can get a handle on SEO by borrowing a book from your local library or investing a little time researching it online.
There are a whole host of free websites containing information on seo, in addition to paid membership sites like PortalFeeder that can allocate you a mentor to assist you in your SEO knowledge and website creation efforts. There are some really simple things you can do that will boost the presence of your website and drive traffic to it.
Here’s to Your Successful Web Presence,
The Marketing Professional
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