by TheMarketingProfessional
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The Video Advantage, a Website Conversion Formula
The #1 characteristic of increasing clients and profit potential is website conversion. You probably know that however do you know how to formulate the equation that gets folks to take action? That is what you are going to read about right now so get a pen that writes and a piece of paper. Get away from distractions and focus for a few minutes because this can make or break your business success.
Your potential clients are influenced to take action based off of what they see, hear, and read the very instant they appear on your website or blog. To many flashing banners, to much noise, flamboyant or cocky headlines and they will be gone just as fast as they arrived. As I mentioned before you probably already know that so what I am about to share with you is how to meet that happy medium where a visitor decides that your site is not so bad and may have something to offer them.
Did you catch that, I wrote “have something to offer them.” That’s right, no one is going to arrive at your site just because they are out wandering around on the internet super hiway! In fact they are looking for something and that something is information and it’s not just information they want, they want it in the format that best suits their learning style.
Remember what I mentioned before about your potential clients taking action only if they liked what they saw, heard or read? If not allow me to explain how your message is perceived by the average information seeker;
Joe seeker has arrived at your site after typing in a phrase or word in a search engine, he received an e-mail message and clicked a link that brought him to your site or if you are fortunate he heard about you through word of mouth or direct marketing.
Here is the most effective way to capture Joe’s attention – Place a video message on your page or blog followed by written instructions on what you want Joe to do. I know it sounds crazy however your average adult has a very short attention span and the more you can re-enforce what you want Joe to do the more likely it is that he will do it.
Don’t just tell Joe what to do, provide him with a reason to do what you want him to do. Taking action is the conversion part of the equation and once you get Joe to do that you have your foot in the door so to speak.
Let’s recap by listing the ingredients to this how to wow formula. You will need;
1) A website or blog
2) A video message, one that tells Joe to take action.
3) An enticement for Joe to take action on, some type of fantastic freebie perhaps.
4) An easy way for Joe to claim his prize, have Joe click one link or type in his e-mail so you can send him his freebie after he clicks your “get freebie” button.
Some words of caution, this formula is really as simple as it sounds however many aspiring marketers get it wrong by not using video or next best, audio. If all you have on your page is words you must be a world class copy writer and it would help if you provided some images to elicit emotion aside from just what you wrote in order for Joe to take action.
Remember: See + Hear + Read = ACTION
Do it right from the beginning and you are assured to see the results that you desire.
To Your Video Marketing Success,
The Marketing Professional
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by TheMarketingProfessional
So far in this year 52 banks have closed their doors. Real Estate is at it’s lowest rates in decades. The big auto manufacturers have even felt the sting of government regulation so are you asking yourself if now is a good time to start a home based business or not?
Some folks would say that starting an online business is exciting while running and maintaining a profitable venture can be nerve-racking, focus, determination and intuition will serve you well if you are up for the challenge.
Keep in mind that truly profitable franchises can cost new owners hundreds of thousands of dollars. This solemn fact should not discourage you from trying to start your own successful home based business – it has been done and it can be done by YOU!
Now if you heart is still in it and it should be if you are reading this blog, there are many different types of businesses that one can and should take advantage of but don’t gamble without doing your research.
I suggest and recomend a proven and learning environment such as I Click University
With the faculty on staff you are assured of being part of a small business network and a learning environment that is second to none.
Let’s face it, you came here to get some valuable content right?
I just gave you my best recomendation for new and ambitious home business owners.
Dont forget that you need a backup plan. Allow The Marketing Professional Blog to be a part of your mastermind team, I have an extenisve network of contacts in many of the niches within the home based business industry and am more than happy to provide you with advice.
They dont call me The Marketing Professional for nothing!
Always to Your Success,
Mark “The Marketing Professional” Brown
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by TheMarketingProfessional
Here are a few marketing strategies that you can use in your business to improve or increase your bottom line. One of the ways that I used to model success when I got started was to research and model what the top marketing practices of the different and successful online marketing professionals have done to become massively successful.
Another way to learn at the same time from the successes of the Pro’s is to also pay attention to the errors that they made and then incorporate all those points into your personal marketing strategy. Also keep in mind the motivations, wants and needs of your future clients and members.
Instead of diversifiying to quickly with to many marketing strategies, work at attaining success with a few concepts that you potential customers will be involved with, do not get sidetracked by trying to much to soon and become a master of none. I recomend low-cost / no-cost ways to drive traffic to your website or blog and tracking and analyzing what works and what does not work.
Finally, you must be a complete expert in the field or niche in which you wish to work in. How else can you expect your clients to have confidence in you, if you dont know more about what you represent then how do you expect your clients to choose you over any of your rivals?
If you follow up your efforts with a way for your clients and customers to get in touch with you, then you will be on your way to creating a foothold in any marketplace you wish to be successful in.
Keep your eyes on The Marketing Professional Blog for more ways to stay competitive, creative and successful. Leavve a comment with the type of information you would like to read more about.
To Your Success,
The Marketing Professional
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