How Marketing Professionals Avoid Failure
Would your marketing business change if you knew with 100% certainty that you could not fail? What if you knew that everything you attempted was guaranteed to succeed? How would knowing that you could not possibly fail affect your business right now? If you could do something differently what would it be? Would you take some different risks then you have in the past? Think about this for a few moments; what answers come to you?
Now that you have contemplated and pondered what a successful and professional life and business looks like, my next question is; What’s stopping you?
Why aren’t you achieving the results you want?
Have you identified what the obstacles are on your road to success?
Allow me to help you gain some insight into how to become more successful. All marketing professionals are conditioned to expect a certain amount of success. Society, your environment and the people whom you interact with have built-into you limits that specify how materially wealthy and successful you will allow yourself to become.
It is only when you push your limits and exceed your own pre-established norms that those limits are replaced and a correction takes place. An example is for you to imagine a thermostat set to 70 degrees. On a hot day, the temperature in your house rises to 71. Sensing the heat, the thermostat kicks in to cool things down. On a cold day, the thermostat comes on to heat your home and when the temperature drops to 69 degrees.
You have been taught that you can only move around within that pre-set and limited area of operation. I am here to tell you that is simply not how successful people avoid failure and run their lives.
Look back over your life so far and I’ll bet that you have had both high periods of wealth, happiness, business profits, etc. and you’ve also experienced times when it seemed like nothing could possibly go your way. The average between these two extremes is an amazingly flat line, which represents your “comfort zone”. Think about that comfort zone and how faithfully you’ve stuck by it and you’ll realize that you haven’t failed at all. In fact, you’ve been a perfect success! This is great news! You received programming for a given level of success and have done a stellar job of maintaining that level.
The fact that you’ve followed your current course of action successfully proves that you can achieve any level of success you want. That’s right: all of your trials, tribulations, and hardships demonstrate that you can have anything you want. All you have to do is fix the programming and change your definition of success and everything else will change instantly as well.
Changing your definition of success is as easy as 1-2-3:
First, own the fact that you and you alone are responsible for your life, your marketing business, and everything in it. In this context, “responsible” literally means “able to respond”. You alone have the ability to respond to what you want in your life and business.
Second, you must define “success” in as much detail and in as many areas of your life as possible. What does your ideal life and business look like? What does it sound, smell, feel, and taste like? Who, what, where, when, why, and how do you need everything in your life for it to be perfect?
Third, realize that you have succeeded at everything in your life that you have been committed to… which means everything you have actually done, not everything you may have been interested in. If you don’t like your current commitments, change them! You will fulfill these new commitments just as successfully as your old ones.
The moment you stop committing to the success you have and start committing to the success you want is when you will start achieving that sought-after success that you so deeply desire. When you match your interest (the success you want) with your commitment (what you actually do) and then your desired outcome will not only be visible, you will be experiencing it as well.
Success Always is what I want for you.
Have questions or comments? Leave me some feedback, a comment etc. below,
Mark “The Marketing Professional” Brown
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