by TheMarketingProfessional
I want to share some valuable information about how to avoid Search Engine Optimization stagnation and offer a no cost course on how to avoind costly SEO mistakes. When a new web site owner recieves their website and they play around with it and tweak it (even if it’s a blog) usually nothing further happens aside from your standard marketing and advertising that most marketing professionals undertake. Most new business owners just allow their site or blog to collect dust so to speak while they are waiting for customers to appear.
One of the prominent myths that guru’s perpetuate is that once your web site is published and functioning online you will experience instant success and that however is unfortunately not what happens. That little fact is part of the big reason that millions of marketing and advertising courses are bought and sold every day without further thought into why a site or blog is not performing as anticipated.
*Caution* There are allot of consultants and companies out there that will charge you an arm and a leg for what they call search engine optimisation. One thing I urge you to do is know what you are really getting and have a clear understanding of what the results of their actions will allow you to achieve because while it’s possible they’ve got the skills they say they have, a majority of the so called experts actually delivers anything of any real value unless you know what it is you want them to do.
Here are a few tips that will allow you to do it yourself or at least have a baseline of knowledge to know what you want for your site or blog:
1) Keywords: There are many sites on the internet that offer analysis of your web site, equipping you with a list of valuable keywords just do a search and you will find one that is right for you.
2) Sitemap: Make sure you have a clean sitemap for your website and submit it to the search engines.
3) URL Submission: Make sure your URL or website address is submitted to the top search engines available on the web. Again, do a search for submission services or do it yourself to save some money.
4) Links: Add and exchange your link with as many sites as you possibly can in order to increase your chances of being found. Keep in mind that you should first link with sites that share something in common with your area of expertise.
5) Directories: Add your site or blog to business and specialist directories on the internet.
Search engine optimisation takes time and results will vary, it could take up to 60 to 90 days or more to start to see results but you will and when it happens all your hard work will have been worth it.
Don’t forget to get your no cost 7 Deadly SEO Mistakes Course from my friends at StomperNet.
Have an SEO tip or trick that you want to share? Leave a post or re-tweet this post to really start a viral discussion of this important marketing topic.
To Your Search Engine Marketing Success,
The Marketing Professional
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by TheMarketingProfessional
Did you know that Search Engine Optimization or SEO for short is not a secret language that only nerds know and exploit it to make thousands of dollars from needy marketers who can’t comprehend the importance of page rank? The real deal is, there really are no SEO secrets just search engine optimization best practices and once you understand the fundamentals of optimizing a blog or website you can open up new avenues of traffic and search engine ranking that will improve your results and put a smile on your face.
To be serious for a moment a complete newbie can become quite overcome when even attempting to think about SEO but keep reading and I will explain how you can change all the frustration and turn it into jubilation. Proper blog and website optimization and backlinks is really what you need to learn and one of my favorite resources comes from StomperNet
One of the first things to do is to test the functionality of your blog or website to see how search engine friendly it is. You will need to check for things like keywords, HTML code, and what is contained in your meta tags.
If you apply sensible strategies on a regular basis then your rankings will begin to rise.
Here are some basic SEO Marketing Strategies:
* When you build a website or blog consider the target market you wish to address. Your audience will dictate how your website promotes your particular product or service. Additionally your keywords will influence this as well.
* Use relevant keywords that will apply to your target audience. Keywords should be focused and laser targeted, instead of broad. Broad keywords are very competitive and you dont want to be competing with a ton of other webmasters who will have more established sites and therefore always outrank you.
* Next, analyze what your competition is doing. Check to find out who is ranked the highest and how they got achieved such high rankings. Research to see what keywords they are using by looking at the page source of their site.
* Check things such as meta tags and titles. Your main keywords must be listed in both of these areas. Article titles need to contain your main keyword and the content itself should at least use it and a variation of this keyword or phrase throughout the article.
Additonally, if you create links back to your blog or website this will greatly enhance your ranking position on the search engines. One way links are a great way of doing this even if you don’t receive links back from another site.
My highest recomendation is to click on the banner above and start learning SEO for yourself.
To Your SEO Success,
The Marketing Professional
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by TheMarketingProfessional
I read a terrific article in the SEO-news called “How to recognize a bad SEO company” this past week, it was a great article and it really got me thinking about how marketing professionals can get taken advantage of by bad SEO experts. With that being said I want to share a few key points of what not to do or who not to hire and then share with you who I recomend for learning to apply SEO from a marketing standpoint so read on.
* Be warry of would be SEO Gurus who promise to deliver a large amount of backlinks overnight. Quality backlinks are not just created in a manner of moments and that is what you want, quality not quantity.
* Do not hire anyone who claims to use “Black Hat” or secretive methods to get you “to good to be true” results. Usually these types of people take the money and run before they are of any help to you and that just ends up setting you back not moving you and your business forward.
* Use caution when outsourcing your Search Engine Optimization and know who is submitting what to which search engines. Anyone who tells you that they will submit your site for cheap and promises great rankings is just trying to rip you off!
O.K. now that you know a few things to look out for, how will you know what to do and how to do it?
I recomend StomperNet and their monthly journal The Net Effect it is the best resource hands down for marketers that want to learn about SEO on their own and create a reliable list of who to work with in regards to marketing matters and SEO.
Here’s to Your SEO Success,
The Marketing Professional
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Tags: 7 Deadly SEO Mistakes, Blog, business owner, DIY SEO, keywords, link directory, link exchange, links, marketing professional, Search Engine Marketing Success, search engine optimization, search engines, seo, SEO consultants, SEO Mistakes, SEO tip, Sitemap, StomperNet, The Marketing Professional, url submission