The Marketing Professional

How to DIY SEO

by TheMarketingProfessional

I want to share some valuable information about how to avoid Search Engine Optimization stagnation and offer a no cost course on how to avoind costly SEO mistakes. When a new web site owner recieves their website and they play around with it and tweak it (even if it’s a blog) usually nothing further happens aside from your standard marketing and advertising that most marketing professionals undertake. Most new business owners just allow their site or blog to collect dust so to speak while they are waiting for customers to appear.

One of the prominent myths that guru’s perpetuate is that once your web site is published and functioning online you will experience instant success and that however is unfortunately not what happens. That little fact is part of the big reason that millions of marketing and advertising courses are bought and sold every day without further thought into why a site or blog is not performing as anticipated.

*Caution* There are allot of consultants and companies out there that will charge you an arm and a leg for what they call search engine optimisation. One thing I urge you to do is know what you are really getting and have a clear understanding of what the results of their actions will allow you to achieve because while it’s possible they’ve got the skills they say they have, a majority of the so called experts actually delivers anything of any real value unless you know what it is you want them to do.

Here are a few tips that will allow you to do it yourself or at least have a baseline of knowledge to know what you want for your site or blog:

1) Keywords: There are many sites on the internet that offer analysis of your web site, equipping you with a list of valuable keywords just do a search and you will find one that is right for you.

2) Sitemap: Make sure you have a clean sitemap for your website and submit it to the search engines.

3) URL Submission: Make sure your URL or website address is submitted to the top search engines available on the web. Again, do a search for submission services or do it yourself to save some money.

4) Links: Add and exchange your link with as many sites as you possibly can in order to increase your chances of being found. Keep in mind that you should first link with sites that share something in common with your area of expertise.

5) Directories: Add your site or blog to business and specialist directories on the internet.

Search engine optimisation takes time and results will vary, it could take up to 60 to 90 days or more to start to see results but you will and when it happens all your hard work will have been worth it.

Don’t forget to get your no cost 7 Deadly SEO Mistakes Course from my friends at StomperNet.

Have an SEO tip or trick that you want to share? Leave a post or re-tweet this post to really start a viral discussion of this important marketing topic.

To Your Search Engine Marketing Success,

The Marketing Professional

Read the rest »