by TheMarketingProfessional
I recently created a web traffic related video that reviews a new service called Viral Ad Traffic.
To get a marketing professional’s viewpoint on how to get your ad on the first page of a major search engine go watch the video review at my web traffic generation blog.
Click the image above to watch my video review.
If you dont want to watch the video and you only want no-cost search engine traffic then:
Always to your $uccess,
The Marketing Professional
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by TheMarketingProfessional
Extensive keyword research should be one of the first steps you take when you start an online business. In fact, it should be one of the the basic foundational actions you take in your decision process for starting your business as well. It may not sound like much, but keyword research and search engine submission is critical to the success of your website, marketing funnel, lead generation and your business overall.
If you take away only one piece of advice from this article, it should be to really focus on finding niche keywords and consider the advantage of marketing exclusively to that niche related to your product or service.
Once you get your keyword list and you have them on your website don’t forget to use a good search engine submission service.
Here’s to successful SEO,
The Marketing Professional
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by TheMarketingProfessional
The 4 Vital Steps To Getting The Most Out Of PPC Advertising.
There are four simple keys to look at when setting up your PPC adverts, here they are. And if you want to know more about paying for affordable website promotion, just follow the link!
How should the advert look?
Taking the typical, Google format, you usually are allowed a title, 2 short lines of description and a URL. Make the title brief and to the point. Sell your services in that first line. ‘Oversize Shoes’, ‘Discount Lelli Kelly Shoes’ etc tell readers straight away what you are selling. Writing the title in ‘title case’, where the first letter of every word is in upper case has been shown to favour more clicks.
In the description lines give further details about what you sell, without over selling. People act negatively to adverts that are too pushy. Mention benefits like in stock, free delivery, discounts etc. Finish the description with an call to action – “click here”, “view our range” etc. Don’t get carried away writing in ‘title case’, write the description as a normal sentence – title case can make this look too much!
How many adverts?
To allow you to closely match titles and keywords, it is a good trick to write a different add for each keyword, or set of keywords. This way also allows you to watch the stats from the advert and see which adverts are producing the most clicks – and you can compare that to orders taken.
It is also quite often feasible to have more than one advert per set of keywords. This allows you to try out different titles and texts. For example, does “Discounted Lelli Kelly shoes – Click here.” work better than “Click here for discounted Lelli Kelly shoes.”? Try minor changes and see which one works better. Then create a new advert with a slightly modified content based on the best advert and see what happens then. By uncovering which advert gets the best relevant click rate, you are getting maximum visitors for minimum cost.
How to control the advert?
Just creating the advert with various combinations and 101 keywords isn’t a good way togo. Make sure that you set a realistic cost per click and daily budget. The cost per click is the most you are willing to pay per click – not necessarily the actual amount you will be paying. You should also set a daily budget for your campaign so that you don’t get an expensive shock when you next logon a day or two later.
Who is PPC suitable for?
PPC can be used by almost any web site (just some adult and gambling sites are excluded from certain schemes), but I would always recommend a tentative trial before throwing significant amounts of marketing budget at a campaign. It does suit itself more to established ranges that people are searching for rather than brand new ranges that no-one has heard of yet, but even these, with careful thought, can be promoted.
As with all web site marketing ideas, if you haven’t already tried it then give it a go and see if it works for your web site. If there isn’t much search engine traffic in your niche then PPC might be slow. But if you are a marketing to people who are looking for your products, then you stand a good chance of plentiful traffic. And if you are looking for more tips to get traffic to my website, then don’t forget to check out the blog for more tips!
To Your Successful Pay Per Click Profits,
The Marketing Professional
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Tags: ad, ad traffic, Blog, Marketing, marketing professional, search engine, search engine traffic, traffic, traffic generation blog, viral, viral ad, viral ad traffic, web traffic