by TheMarketingProfessional
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I read a terrific article in the SEO-news called “How to recognize a bad SEO company” this past week, it was a great article and it really got me thinking about how marketing professionals can get taken advantage of by bad SEO experts. With that being said I want to share a few key points of what not to do or who not to hire and then share with you who I recomend for learning to apply SEO from a marketing standpoint so read on.
* Be warry of would be SEO Gurus who promise to deliver a large amount of backlinks overnight. Quality backlinks are not just created in a manner of moments and that is what you want, quality not quantity.
* Do not hire anyone who claims to use “Black Hat” or secretive methods to get you “to good to be true” results. Usually these types of people take the money and run before they are of any help to you and that just ends up setting you back not moving you and your business forward.
* Use caution when outsourcing your Search Engine Optimization and know who is submitting what to which search engines. Anyone who tells you that they will submit your site for cheap and promises great rankings is just trying to rip you off!
O.K. now that you know a few things to look out for, how will you know what to do and how to do it?
I recomend StomperNet and their monthly journal The Net Effect it is the best resource hands down for marketers that want to learn about SEO on their own and create a reliable list of who to work with in regards to marketing matters and SEO.
Here’s to Your SEO Success,
The Marketing Professional
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by TheMarketingProfessional
Sometimes things in the SEO world are not always as they seem. The world of search engine marketing is constantly changing and because of that fact I have been following what the folks over at StomperNet have been doing. I also make it a point to stay on the cutting edge of search engine optimization because it affects click thru marketing on a daily basis.
If you are beginning to see the light and want to learn about how to incorporate the search engines into your busines (believe me, it will make a difference) then check out this important video:
https://stompernet.infusionsoft.com/go/S2LSI/browns
This video is from Leslie Rohde. If you don’t know who Leslie is, let me just give you the quick description:
In 2002, Leslie was the very first person to advance the idea that Search Rankings could be affected by using the text in links that point to a page. Since he’s an SEO Engineer, and a StomperNet Faculty Member, I figure this video is going to cause trouble. Lots of trouble.
The video talks about LSI which stands for “Latent Semantic Indexing”. In 2006, Google filed a whole bunch of patents that led a LOT of SEO folks to believe that LSI was in FULL FORCE and EFFECT at Google. (Too bad NONE of those patents were actually about LSI – they just LOOKED like they were.)
In this video, Leslie will PROVE to you that LSI is NOT having any effect on your Search Rankings. Which means, if you’ve been struggling to get Rankings on Google because you’ve been chasing LSI – STOP.
https://stompernet.infusionsoft.com/go/S2LSI/browns
Leslie is going talk about an SEO Strategy that you ARE going to want to know about called “Referential Integrity”, or “RI” for short.
If you want to stop wasting time on SEO and only getting mediocre rankings, then you need to watch the video
To Your Serche Engine Success,
The Marketing Professional
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by TheMarketingProfessional
The internet today is very different than when it started, it has changed substantially in fact and throughout the process it has become quite a powerful marketing medium. It all started out as an information exchange that has turned into a social marketing network, now known by it’s official name Web 2.0.
The web has become increasingly complex but with this complexity comes a tremendous opportunity for any marketer to get his or her website or blog ranked rather quickly. The resources on the web are now so synergistic that if you know how to navigate the cyber infrastructure then you can do almost magical things to drive unbelievable amounts of traffic to your site.
Search engine optimization is a simple concept, but it takes time to perfect and to get your site ranked up the ladder to the top of the search engine rankings. There are ways to speed up this process that take full advantage of the networking capabilities of the internet’s infrastructure by using software programs and a bit of knowledge passed down from the marketing professionals who have formed their own infrastructures that taps into the existing infrastructure in a synergistic fashion allowing your site to get great ranking as well.
The power of using natural SEO skills is one way to get that wisdom and experience on your side. You can get the ability to be guided by SEO experts and people who have the resources and knowledge to do what you can’t right now. It’s partialy about education but it is also about resources too. The cool thing about a professional SEO company is they do the hard work for you and you learn as you go as well.
You don’t have to understand anything about SEO to learn but they are willing to show you what you want to know and the beauty of this system is it is a service that is already proven to work very well.
Here’s to your SEO success,
The Marketing Professional
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Tags: backlinks, business, Marketing, rankings, search engine optimization, search engines, seo, SEO Experts, SEO Gurus, SEO-news, StomperNet, The Marketing Professional, The Net Effect