A New Direction for The Marketing Professional

My blogging activity has taken a bit of a dive so to speak because I have found a new passion that I like and is challenging all at the same time.

It’s Search Engine Optimization however I consult to a very demanding niche of traffic experts.

I first began with my own traffic generating site which I do allot of my Click Thru Marketing from, it’s called  www.GoneClicking.com 

I also just completed my second site which I consulted on for a fellow traffic expert.  I am not at liberty to discuss this site openly but will be recieving a testimonial for my work very soon.

I enjoy conulting to this nich and look forward to a rewarding stint as the go to guy for this competitive group of marketers.

I will post more in the days to come so until then leave me a comment about your SEO exploits or if you need some help let me know that as well.

Always to your success,

The Marketing Professional

Dirty little Search Engine Secrets

Sometimes things in the SEO world are not always as they seem.  The world of search engine marketing is constantly changing and because of that fact I have been following what the folks over at StomperNet have been doing.  I also make it a point to stay on the cutting edge of search engine optimization because it affects click thru marketing on a daily basis.

If you are beginning to see the light and want to learn about how to incorporate the search engines into your busines (believe me, it will make a difference) then check out this important video:


This video is from Leslie Rohde. If you don’t know who Leslie is, let me just give you the quick description:

In 2002, Leslie was the very first person to advance the idea that Search Rankings could be affected by using the text in links that point to a page.  Since he’s an SEO Engineer, and a StomperNet Faculty Member, I figure this video is going to cause trouble. Lots of trouble.

The video talks about LSI which stands for “Latent Semantic Indexing”.  In 2006, Google filed a whole bunch of patents that led a LOT of SEO folks to believe that LSI was in FULL FORCE and EFFECT at Google.  (Too bad NONE of those patents were actually about LSI – they just LOOKED like they were.)

In this video, Leslie will PROVE to you that LSI is NOT having any effect on your Search Rankings. Which means, if you’ve been struggling to get Rankings on Google because you’ve been chasing LSI – STOP.


Leslie is going talk about an SEO Strategy that you ARE going to want to know about called “Referential Integrity”, or “RI” for short. 

If you want to stop wasting time on SEO and only getting mediocre rankings, then you need to watch the video

To Your Serche Engine Success,

The Marketing Professional

How-to Info You Need to Know About SEO

For those of you who want to start a internet business, search engine optimization has become a major part of any website. The internet has continued to grow at an amazing rate since its birth more than twenty years ago, now the number of websites and therefore competitors is in the billions. Which makes getting top search engine ranking very hard. The sheer volume of results that search engines produce can cause a needle in the haystack effect. To make sure that people can find your website you will need to appear at the top of the search results for the key-terms that are relevant to what you do. That means optimizing your website with search engine optimization. It is no longer good enough to have a great looking website. Now it has to be optimized for the search engines, otherwise it will be buried in a heap by millions of other sites, that’s bad news for your website. And don’t forget about search engine submission service.

You want your site to be seen, but you don’t know where to start. You need to have your current site analysed Then you will to decide on the most practical way to bring the traffic in. In some cases minor changes and some general search engine optimization techniques will be enough to get your site moving up the ranks.

Although for some sites, especially those created before the SEO revolution, a small amount of tinkering just won’t quite cut it. If your current site isn’t up to scratch then starting again may well be the best answer. Make sure your site is built from the ground up with SEO and search engines in mind. This could well reduce your long term marketing spend and increase the amount of exposure and therefore customers. The design of your website is obviously a very important consideration. During the design phase it is especially important to maintain the focus on your potential customers and making sure the site is built for them. If a customer can’t use your site easily at the first attempt then there is a high chance the will be going somewhere else with their custom. It is far better to have a simple, easy to use website rather than one which looks great but is hard to navigate.

Other things to keep in mind when putting together a website design are, budget, timeframe, how the site will be edited and by who, what do you want the customer to do on the site are they visiting your website for information or do you want them to purchase something?

If you have your own webpage that helps alot, but if no one can find it then there isn’t a great deal of point. Submitting your sites to the Search Engines is one of the first steps in SEO and can help speed up the process of getting your website noticed on the search engines. Submitting your site to the search engines can be time consuming and submitting your site to the right ones isn’t always as straight forward as it should be. As a rule of thumb it is wise to stick to the big ones such as Google, Yahoo etc and then to find any specialist ones that cater solely for your industry.

Inbound link building is a very important step in SEO and getting your website ranked highly in the search engines. Each link you get from another site acts as a vote If the other site is relevant to yours and of high standing, then the vote is worth more. Getting good quality backlinks can be a minefield, especially as there are a lot of companies offering thousands of links for a fixed fee. Stay away from these companies at all costs, the links they provide may not do much more than hurt your website ranking, build your links the right way.

To Your SEO Success,

The Marketing Professional