The Marketing Professional

Bad or Good, How Does Your SEO Rate?

by TheMarketingProfessional

I read a terrific article in the SEO-news called “How to recognize a bad SEO company” this past week, it was a great article and it really got me thinking about how marketing professionals can get taken advantage of by bad SEO experts. With that being said I want to share a few key points of what not to do or who not to hire and then share with you who I recomend for learning to apply SEO from a marketing standpoint so read on.

* Be warry of would be SEO Gurus who promise to deliver a large amount of backlinks overnight. Quality backlinks are not just created in a manner of moments and that is what you want, quality not quantity.

* Do not hire anyone who claims to use “Black Hat” or secretive methods to get you “to good to be true” results. Usually these types of people take the money and run before they are of any help to you and that just ends up setting you back not moving you and your business forward.

* Use caution when outsourcing your Search Engine Optimization and know who is submitting what to which search engines. Anyone who tells you that they will submit your site for cheap and promises great rankings is just trying to rip you off!

O.K. now that you know a few things to look out for, how will you know what to do and how to do it?

I recomend StomperNet and their monthly journal The Net Effect it is the best resource hands down for marketers that want to learn about SEO on their own and create a reliable list of who to work with in regards to marketing matters and SEO.

Here’s to Your SEO Success,

The Marketing Professional

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