Happy Thanksgiving from The Marketing Professional

The Marketing Professional's thank youAs The Marketing Professional I can tell you with certainty that the landscape of professionalism in online marketing has changed over the past year. I think it has changed for the better but it still has some room for growth and improvement.  I haven’t been as active with my content creation as I would have liked to have been due in part to my alter ego and career as a military leader.

I do want to say that I have a list of folks whom I want to thank for their impact in my life this past year:

Mark Joyner – the time spent with you as a consultant at Construct Zero was an amazing experience I will never forget.

Dan Moses – you are by far one of the most resiliant men I have ever met and I owe 90% of what I know about online traffic generation to you thanks for being a true mentor and friend.

Matt Bacak – I am in awe of your marketing knowledge and generousity thanks for putting on terrific events.

Ross Goldberg – thanks for your book and the advice, I am still reading and learning from it and owe you a review.

Nicholas McIntosh – you are a genius level marketer and one of my first international contacts, you are the reason I want to visit Australia.

My fellow marketing professionals in the web traffic generation industry, there are too many of your to name but you know who you are – I look forward to our continued promotional events, joint ventures and co-operation marketing arrangements.

I could go on and on but will not, this feels more like a good by post than a thanksgiving note, perhaps that is a sign of things to come…I just recently launched www.WebTrafficNews.com  and will be devoting more attention to building and developing it into the #1 Web Traffic News source in the world so stay tuned because there is more to follow on that subject.

Leave me a comment and tell me what and whom you are thankful for?

The Marketing Professional

P.S. – I did not intentionally leave anyone off of my list, it’s way past midnight on 26 NOV 2010 here in South Korea, mid – morning on Thanksgiving day in the USA.  Leave me a comment if I did forget and I will give you a shout out and make it right, I’m about half asleep but wanted to finish this blog post before I go to bed.

How to Start Marketing on the Internet

0087pa_58374Have you ever considered starting your own business? Maybe you’ve always wanted your own store or restaurant. Now that the internet is such an appealing marketplace many people are looking to start their own business online.

With the World-Wide-Web so accessable and with endless sources of traffic there is a number of people and sites that have begun their own style of online marketing. There are approximately 6 billion people world-wide right now and this is just one reason why home businesses are booming. In fact, loads of web-savvy marketing professionals are taking advantage of all of the ways to drive traffic to any website. By using basic web marketing to increase traffic to your websites you will surely increase your profit.

Compare no cost website traffic building to sending out thousands of printed flyers and it’s no wonder that online marketing wins every time.  If your business is not getting the traffic or clients that it deserves it may be time to investingate click thru marketing with a reputable site like GoneClicking.com

To Your Success,

The Marketing Professional

Is Your Website Designed To Sell?

Why do some websites sell better than others? Do you need a marketing degree to create a website? Does design have much impact on sales?

You may not realize this but many of the successful internet marketing businesses realize that design, or layout of the website should be as much of a marketing decision as the ad copy. Why is that?

Web designers can do some amazing things with graphics and colors. You will also have a much more professional looking site when an expert applies his handiwork. However, it is very important to understand some of the key elements that smart marketers will make certain to appear (or NOT appear) on their highly profitable sites. If you are aware of these you may be able to select a designer who is knowledgeable in marketing as well as design. Visit Internet Marketing for more information

COLOR:

Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen demands as much contrast as possible, otherwise the reader will develop vision fatigue. You do not want to irritate or tire your visitors in any way or they may leave, so be certain that the main body of your website copy is black writing on a white background – or as close to that ideal as possible.

Colors also change appearance on different monitors, so what looks cool and calm on one monitor may be bright and glaring on another. Simple works.

GRAPHICS:

Striking, bold graphics can be a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are initially impressed by the work it may subconsciously annoy them. Simplicity is again the best way to go. Visit Online Marketing for more information

LAYOUT:

The first ‘fold’ of your site is similar to opening a tractional paper letter. If you remove a letter from an envelope that is folded in three, you will obviously view the top ‘fold’ first.

This fold is what individuals will see without scrolling down the page. It is CRUCIAL that important elements like descriptive headlines, your contact number, newsletter subscription form etc. all show in the first fold. Do NOT place banners here unless they are the main element of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the first place) will be gone just as quickly.

These are just some of the important elements you should be aware of when designing your site.

Visit Marketing for more information

Always to Your Success,

Mark Edward Brown