by TheMarketingProfessional
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When you are aiming at starting an internet based business, there are general marketing principles you should follow and I would like to expose them to you :
1. Select a very Targeted Niche, as it allows you to focus your efforts and energy on solving specific problems effectively. Then, create the product they want. They will have the money to buy it!
2. Remember : specialized information is the number 1 seller in the world…
3. Put yourself in your client’s shoes : why should I buy this now? What’s in it for me?
4. Selling is helping people make good decisions and sharing something with them.
5. Always bring Value and Overdeliver. Be Honest : this will build your reputation.
6. Build long-term, trustful relationships with your list of subscribers/customers. Engage a constant conversation with your market!
7. The first sale is always the most difficult and expensive in terms of time and money : people usually make a decision after having been exposed 5 times to an add!
8. Use multiple marketing strategies, starting with free or cheap ones, such as networking, social networks(Web 2.0), blogging, join-ventures,free publicity, (web)radio, press releases, affiliate programs, email newsletters or follow-up series, swapping newsletters adds;
9. Effective internet marketing is all about leveraging resources : spending minimal time and money
attracting maximum customers and profits;
10.Focus on how to get visibility, how to stay apart from the crowd. Nurture your Unique Selling Proposition :give people a valuable reason to visit your site and drive them there through a squeeze page where you entice them to give their information (name and email address). For more please visit Internet Marketing
How to stay ahead of your competition?:
1. Be focused on your market and what to offer it : stay tunes to it, have a two-way conversation
with it (web 2.0)
2. Have the attitude of wanting people to succed
3. Select the people you will partner with
4. Have a mentor, suround yourself with positive-thinking people. Be a learner and be coachable :constant Education is key
5. Become a good Copywriter : everything you write out (emails, sales pages, newsletters, etc…)is your sales person 24/24 hour!
6. Use Effective communication : being the right person, communicating the right message, to the right audience,at the right time and in the right way. Offer people information that solve their problem and along making that promise, give them proof you will of reliable advice.
7. Treat your customers like a marriage relationship, building a sacred bond of trust. Inject personality your online communication.
Look for part 2 the day after tomarrow,
The Marketing Professional
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by TheMarketingProfessional
You’ve had 1,000 of the finest, most eye-catching business cards printed. Now, what do you do with them? Networking with business cards is one of the most cost effective means of marketing your business–and yourself.
Don’t leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you’ll realize that you need people to see it in order for it to be effective. Here are a few ideas to get you started…
1) Keep them in your pocket, purse, briefcase, and wallet, on your desk, and at the reception area of your office
Leave some in your car. Always have them on hand so you can introduce yourself to new people when the moment is right. They should be a necessary part of your routine before you leaving home every day. When checking for your wallet and keys, check for a stack of business cards too. Keep replenishing your supply.
2) Store your cards in a nice holder so they don’t get bent
Keeping your business cards in a stylish case makes a better presentation when you give your cards out. Likewise, treat others’ cards well when you accept them. For example, spend a few moments reading the card closely before you put it away. You won’t impress the person by mishandling their business card. If your contact information should change, have new cards printed. Writing in your new email address or phone number leaves a bad impression. For more please visit Business Cards
3) Use them as scrap paper when you need to jot down a note
Instead of a napkin, use the back of your business card to write in your cell phone number. “This is my direct line,” you might say, making the prospect feel important and giving him or her a reason to keep your card.
4) Give people a reason to hold on to your card
Print something unique on the back of it–a calendar, a list of your services, important measurements, or anything relevant to your industry. You could also print a coupon on it, and ask them to return the card with their order, so again they have a reason to keep your card. For more please visit Business Cards
5) As a business owner or manager, have business cards printed for all staff members, right down to the lowest ranking person
The novelty of the cards for those who usually don’t have them will entice employees to hand them out. At the same time, you’ll make them feel appreciated. Your employees are part of your network, so use their networks to generate business for your company.
6) Use your business cards to introduce yourself to prospects you meet at networking functions, in the park or at your children’s soccer games
However, don’t be pushy. Make sure the time is appropriate. One way to do this is to ask for the other person’s card. He or she will likely ask you for your card in return. Another idea is to hand out two or three cards at a time–one for the person you meet, and extras for him or her to hand out to referrals. (Offering to do the same would be the polite thing to do here.) When you go to the doctor or dentist, present your card to the receptionist to announce your presence.
Leaving your business cards to sit in a box or a drawer collecting dust defeats the purpose of having them. They are inexpensive enough to print by the thousands, so hand them out liberally. It’s a cost-effective way to market yourself and your business. Think of the many other ways to empty that box so you need to print more cards. Be creative and you will soon have more business than you can handle!
Does your business card work as hard as you do to gain new contacts? If not, you need cards that will grab attention and spur curiosity. For more please visit Business Cards
To Your Success,
The Marketing Professional
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by TheMarketingProfessional
Instead of spending big bucks to advertise in print publications and participate in other costly offline marketing venues, many businesses of all sizes are turning to free to low cost internet methods and strategies to invest their time, effort and branding for a greater outreach. Because for much less than the price of one print classified ad, a company can generate many more leads, targeted leads, with methods that are free to very low cost on the Internet, while responses from print campaigns, if any, are often not worth the return on investment (ROI) in comparison.
Some of the more popular free to low cost internet marketing methods out there today follow.
1) Free Press Release and Article Directories – Well written articles and press releases help draw targeted Internet traffic to websites. Simply insert a link in the body of the press release that invites readers to visit a website for a free report or other offer in the last paragraph, and add a similar call to action in the resource box or byline or an article. Then submit the press releases and articles to free online article directories and press release sites. Find them by entering keywords like, “free article directory,” in Google or other top search engine.
2) Hire Ghostwriters – Hiring someone to write content for your blog, website, article and press release submissions work is easy to day and inexpensive when you outsource your work to ghostwriters. Find experienced, qualified writers on freelance bid sites like Elance.com and on forums in your niche and in the Internet marketing arena, like at WarriorForum.com.
3) Establish a Presence at Free Social Networking, Bookmarking and Other Sites – There are many places online where you can register for a free account, set up a web presence there, often with the ability to upload digital media to share with others, post on a blog and more, while also networking with fellow members and / or visitors to the site, as they make comments on your content, share their info and more. Some of these sites are:
Squidoo
Hubpages
Blogger
Wordpress
MySpace
Twitter
Find many more by searching Onlywire.com for starters. And sign up there to bookmark all your content for sharing with multiple sites and to learn more.
A couple points to keep in mind with these sites are: follow the rules at each, don’t spam and don’t go over board there. For example, Hubpages only allows two links to your sites, at the time of this writing. Don’t add three, trying to fake them out with an affiliate link. And don’t spam comments all over on other Hubs just to get links. This type negative activity can get you banned, your account closed.
4) Free Classified Online Ads – Search for “free classified ads” in Google and many sites show up. Some of the more popular places to submit your ads are:
a) craigslist
b) backpage
c) kijiji
d) gumtree
e) loquo
f) classifieds.myspace
g) expo.live
h) adlandpro
i) usfreeads
j) oodle
For help writing your ads and even submitting them and keeping them up to date on each site, consider hiring help, outsourcing with a ghostwriter experienced with sales copy, and a virtual assistant who can open accounts at each place, submit your ads and follow up as they expire to renew them, revise them, etc.
This article is brought to you by the Cash Maker and The best ptc program
To Your Continued Success,
The Marketing Professional
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