by TheMarketingProfessional
Moments ago I recieved an e-mail from the legendary Marlon Sanders (a true Marketing Professional and Internet Marketing Icon). Marlon sent me an e-mail with a fascinating article about a woman who was homeless and living in a Walmart parking lot.
Being an avid blogging professional myself, I was instantly captivated by the article and I clicked through as well to read the CNN article about Brianna Karp. See the article here: http://www.cnn.com/2009/LIVING/09/11/homeless.blogger/index.html
There is a link to Brianna’s blog on that page and I recomend you click thru to it as it is a worth while read, of that there is no doubt. So what is the lesson learned or the bottom line? First of all there is nothing for sale here, this is an informational article only and I want to provide valuable, educational as well as entertaining material and content for YOU – my cherished reader!
Yes, that is right, I said Cherished, not valuable or important, or other lesser titles of minor endearment. I truly enjoy and are thankful for the time you spend with “The Marketing Professional” (Mark Edward Brown) and isn’t it cool that in today’s world even homeless people have access to The World Wide Web?
We truly enjoy a standard of living that is world class which still makes America the greatest nation in the World!
Long live blogging and the entreprenuerial spirit that resides in all Marketing Professionals and thanks Marlon for doing what you do and how you do it!
Always To Your Success,
The Marketing Professional
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by TheMarketingProfessional
The sales website is the most crucial area in the informational products business. You could have the most interesting and informative book in the world but if your sales ‘copy’ is crap people won’t buy it and you won’t make any money. To start with you need only create three pages which are:
1… The sales page
2… The affiliate’s page
3… The ‘thank you’ page
The Sales Page:
The sales page is where you sell your book with a sales pitch using one or preferably a combination of words, videos, testimonials, audio – whatever suits your product.
It is imperative that you get the ‘copy’ right as if you screw it up it will cost you thousands of dollars in sales. Especially important is the ‘headline’, the one or two sentence ‘teaser’ at the top of the page.
How the ‘headline’ makes ALL the difference to your sales:
A friend of mine in the marketing business changed just 4 words in his headline and his sales jumped from $1000 a week to over $3000 a week INSTANTLY!
The reason is this…When you get a visitor to your website they’ll read the headline first and if it doesn’t captivate their attention IMMEDIATELY, they will close the page down and go elsewhere. It is the choice of words which is so important.
An example selection of words you should use in your ‘headline’:
Secrets, Amazing, Shocking, Revealed, Explosive, Startling
Warning, Urgent, Dynamite, Potent, Mind-blowing, Successful
Discount, Save, Soar, Unlock, Formula, Blockbuster
Unleash, Earn, Discover, Uncover, Slash, Secure
Accomplish, Achieve, Hurry, Burst, Explode, Profit
Benefit, Powerful, Strong, Surprise, Superior, Increase
Surefire, Miracle, Wealth, Tested, Proven, Direct
Bonus, Trusted, Genuine, Exclusive, Approved, Endorsed
An example selection of phrases you should use in your ‘headline’:
How to… Who else wants… Insider secrets…
100% guaranteed… Special offer… Closely guarded secrets…
Act now… Money saving… Zero-risk…
Limited to the first… How you can The shocking truth about…
The truth about… If your serious about… Free bonuses…
Urgent information… Discover how to… Take advantage of…
Are you ready… Special invitation… 100% pure…
A breakthrough system… The quickest way to… Individually designed…
It’s so easy… A simple solution to… Results in just…
Your chance to… Information packed… More powerful than ever…
Yours free if you… Astounding new… 12 proven steps to…
Say goodbye to… Surprisingly simple… Hassle free…
Cash in on… Instant results… Insane profits…
Enjoy the ultimate… You’ll wonder why… In test after test…
If you’re stuck and don’t know where to begin you could always pay a professional copywriter from www.elance.com to do it for you. Even if it costs $500, you’ll make your money back extremely quickly if it’s done properly. Check out Marlon Sanders for tips on copywriting.
As I mentioned above, there are other important aspects to your sales page and having testimonials is one of them. These can be extremely powerful way to sell your product. If you don’t have any, get members of your family or friends to review your book and write some for you.
The Affiliates Page:
This is another extremely important area as affiliate sales will probably be how you make the bulk of your money. You must get this correct from day one! Provide affiliates with articles, text ads, graphics and other material to sell you product. If you don’t bother, they won’t bother.
The last affiliate website I set up was ‘software’ based and I scoured different websites looking for different products to promote. If I wasn’t provided with good marketing material and a graphic to use I just moved on.
Here is a good example of an affiliate’s page: work from home opportunities
To Your Sales Success,
The Marketing Professional
The ‘Thank You’ Page:
After someone buys your book, they will be automatically redirected by clickbank, or whichever payment processor you use, to your ‘thank you’ page. You will give instructions on how to download your product, your email address in case of technical queries and a link out to another one of your websites, if you have one.
You can also use the ‘thank you’ page as a money making tool as I’ve already discussed.
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