by TheMarketingProfessional
Extensive keyword research should be one of the first steps you take when you start an online business. In fact, it should be one of the the basic foundational actions you take in your decision process for starting your business as well. It may not sound like much, but keyword research and search engine submission is critical to the success of your website, marketing funnel, lead generation and your business overall.
If you take away only one piece of advice from this article, it should be to really focus on finding niche keywords and consider the advantage of marketing exclusively to that niche related to your product or service.
Once you get your keyword list and you have them on your website don’t forget to use a good search engine submission service.
Here’s to successful SEO,
The Marketing Professional
Read the rest »
by TheMarketingProfessional
How do you increase your conversion rates on your website? : There a few tactics to follow so as to turn your visitors in more paying customers :
1. Don’t forget to ask for the sale
2. Start with an affordable product : have a low risk of entry to come to you
3. Create high value and an Experience for your visitors
4. Ask yourself : “where would my visitors spend their time and money if not buying from me”?
5. Use surveys to keep in touch with your market and list : know what keeps your visitors “awake and hot”
6. Use testimonials (written, audio, video).
7. Have a plan to increase your offer and trust (marketing funnel). For more please visit Internet Marketing
Myths about making money on the internet :
1. It’s a get-rich-quick thing : False! You must have a long-term vision and a Strategy to become successful
2. Only a few people make money. False, if only a few people get very rich, there is place for everybody who is serious and hard-working, lots of people have a decent living thanks to their business.
3. You have to be a tech-expert, False! You can either outsource/delegate, or learn one step at a time; you don’t need to be an ingeneer to run your business!
4. Join-Ventures are difficult to set-up, False! As in the off-line business world, it’s all about building mutual-benefit relationships
5. Everybody needs to go on the web to make money, False! Having an off-line business still pays off and anyway, even with an internet-based business, you need to develop an off-line strategy.
6. You spend all the time at home, behind your creen, False! As in any business, direct contacts with your customers is essential. Of course, you need a computer!
7. You need to be an expert , False! If you need to become one, you can definitively start by selling other people’s product,interview experts and commit to constant learning.
8. The internet is an impersonal medium, False! Paradoxicly, the internet demands you communicate with hyper personality, as people respond much more favorably when they are feeling they are interacting with a real person.
9. Information products are great to sell, True! No inventory, you can make good margins on them, and you get paid immediately without having to make big expenses beforehand. You don’t need any employees, and and sell all over the world. You can run them on “autopilot” (you don’t have to be physically there to make the money), doing the work one time and getting paid over and over. Add to that, that you can work from your home (no traffic rush-hours). This is your road to personal and financial freedom.
How do you become an expert?:
1. Set you apart from your competition
2. Write articles, ebooks, eCourses, newsletters, contribute to forums, social networks and blogs, interview other experts (you will become one by association)
3. Use your past experiences (failures and successes) and Tell your story
4. Talk on webradios, open a blog
5. Use surveys and try to answer people’s questions and find the information to solve their problem :be a problem-solver, a solution-driven guy! For more please visit Internet Marketing
Always to Your Success,
The Marketing Professional
Read the rest »
Tags: 