When you start an online business or start an internet business, creating your website takes a lot of work. You have to find the right domain name, purchase hosting, and create your website. Most of the time it falls together very nicely, but it takes time and a lot of research to get it there.
The most important things to consider is your domain name. The domain name is what people type into the internet to get to your site. Here are some tips that will help you make the right choice for your site.
Domain Name Itself
When you are thinking about your domain name you will want to think about which name to choose. If its at all possible, DO NOT, or even worse they may end up at someone else’s site. Some people think they need to put dashes or underscores in between each word, but that is not the case. If a person knows your business name, but not your website, they will usually try to type in your business name as a website to see if it comes up.
Using Keywords In Your Name
Keywords are important for your website when it comes to search engines. Make sure you have a keyword in your domain name. For instances, if you own a candle business, you may want to consider having candle in your domain name. This will help with searches as well.
Domain name extensions
When you think about all the websites you visit, most of them end in .com. However, there are many other extensions on the internet that you can use. You could purchase .net, .org, or .me. Think about this the last time you typed in a domain name that ended in .net, did you type in .com first? Sometimes it comes natural to type in .com. When it doesnt come up, we realize what we did wrong and correct it. With that said, make sure if available your purchase a .com name.
Multiple domain names
Another thing to consider is multiple domain names pointing to the same site. Some businesses think it is a great practice to purchase all of the domains that are the same. For example, if your domain name is susanscandles.com you may want to consider purchasing susanscandles.net and susanscandles.org so that you own them all. That way if someone types in susanscandles.net it will still go to you. Its also a good idea to purchase domain names that are close so you dont lose out that way either. For this example, you would consider purchasing susancandles.com and susanscandle.com.
Abbreviations or full words
Unless your business has a common abbreviation that people know, you should stay away from using them. Its better to use the full words because that is more likely what people will remember and type in for your site. You can always follow the tip above and purchase the letters for the abbreviation as well as the full words just to be safe.
There are many things you need to consider when getting a domain name. I hope the tips above help make the decision process a little easier. Good luck!
To Your Domain Name Choosing Success,
The Marketing Professional