Free To Low Cost Internet Marketing Methods

by TheMarketingProfessional

Instead of spending big bucks to advertise in print publications and participate in other costly offline marketing venues, many businesses of all sizes are turning to free to low cost internet methods and strategies to invest their time, effort and branding for a greater outreach. Because for much less than the price of one print classified ad, a company can generate many more leads, targeted leads, with methods that are free to very low cost on the Internet, while responses from print campaigns, if any, are often not worth the return on investment (ROI) in comparison.

Some of the more popular free to low cost internet marketing methods out there today follow.

1) Free Press Release and Article Directories – Well written articles and press releases help draw targeted Internet traffic to websites. Simply insert a link in the body of the press release that invites readers to visit a website for a free report or other offer in the last paragraph, and add a similar call to action in the resource box or byline or an article. Then submit the press releases and articles to free online article directories and press release sites. Find them by entering keywords like, “free article directory,” in Google or other top search engine.

2) Hire Ghostwriters – Hiring someone to write content for your blog, website, article and press release submissions work is easy to day and inexpensive when you outsource your work to ghostwriters. Find experienced, qualified writers on freelance bid sites like Elance.com and on forums in your niche and in the Internet marketing arena, like at WarriorForum.com.

3) Establish a Presence at Free Social Networking, Bookmarking and Other Sites – There are many places online where you can register for a free account, set up a web presence there, often with the ability to upload digital media to share with others, post on a blog and more, while also networking with fellow members and / or visitors to the site, as they make comments on your content, share their info and more. Some of these sites are:

Squidoo
Hubpages
Blogger
Wordpress
MySpace
Twitter

Find many more by searching Onlywire.com for starters. And sign up there to bookmark all your content for sharing with multiple sites and to learn more.

A couple points to keep in mind with these sites are: follow the rules at each, don’t spam and don’t go over board there. For example, Hubpages only allows two links to your sites, at the time of this writing. Don’t add three, trying to fake them out with an affiliate link. And don’t spam comments all over on other Hubs just to get links. This type negative activity can get you banned, your account closed.

4) Free Classified Online Ads – Search for “free classified ads” in Google and many sites show up. Some of the more popular places to submit your ads are:

a) craigslist
b) backpage
c) kijiji
d) gumtree
e) loquo
f) classifieds.myspace
g) expo.live
h) adlandpro
i) usfreeads
j) oodle

For help writing your ads and even submitting them and keeping them up to date on each site, consider hiring help, outsourcing with a ghostwriter experienced with sales copy, and a virtual assistant who can open accounts at each place, submit your ads and follow up as they expire to renew them, revise them, etc.

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To Your Continued Success,

The Marketing Professional

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5 Low Cost Methods For Creating A Web Presence

by TheMarketingProfessional

Are you a small business owner looking to setup a website? Maybe you own a freelance photographer, an newsagency, or work as a insurance brokerage from home? Whatever type of business you have, if you have been wondering how you can use the Internet to augment your business profile and attract more clients, then read this article before you go out and spend money on a website designer to put together a site for you.

Although it may not be your core business, it pays to educate yourself a to some extent first before spending any $$. This article will give you a grip on the basics of web marketing before you hire someone to create a website for your business so that you are not flying blind. It will also educate you about some things you can do yourself, which you may choose to do on your own and save you the cost of hiring someone else.

Web 2.0 Websites

Another way to spread the word about your business without having to create a website, is to create a free page on one of the numerous Web 2.0 content sites such as Hubpages and Squidoo. Here is an example Squidoo lens reviewing Success University.

These are even more simple to get going compared to a blog because they don’t require any technical know-how at all, leaving you to concentrate on your content and writing whatever it is you wish to write to your chosen audience. Pages on Web 2.0 sites also often appear very high in the search engine results pages, enhancing even further the means by which greater numbers of people can find out about your business.

Social Networking Websites

MySpace, Facebook and Linked In are amongst the three most popular social networking websites. As with Hubpages and Squidoo, social networking websites are also based on pre-coded templates and styles, removing the need to have any html knowledge and allowing you to save the money you would have otherwise invested with a web designer and invest that elsewhere.

A Word About Blogs

If you have the inclination to provide regular updates and news relating to your business, you could consider installing a blog in lieu of a website. A blog functions like a diary, and each entry is time and date stamped. Here is a blog about finance as an example. See how each post is dated and note the optional Peel Ad Animation in the top right hand corner. You don’t need to have any knowledge of html or programming to use a blog.

Once your blog is installed, you just login to a control panel interface, type what you want to say into a box, and click “Publish”.

Blogs can be quite simple to setup. Why not have a play and see if you can install one yourself. You can get very cheap cPanel webhosting nowadays starting from $4.95 p/mth. cPanel webhosting comes with a feature called Fantastico, which allows you to setup a blog with just a handful of mouse clicks. A good webhosting company will be able to help you setup your blog as well, even if you have very limited knowledge. After all, they want your business.

Search Engine Optimization

Once you have setup either a blog, Web2.0 or Social Networking page, the next thing is to make sure that your page has good exposure in search engine results, thereby delivering more traffic and awareness of your business. This is where Search Engine Optimization, comes into play. Don’t be scared! You can get a handle on SEO by borrowing a book from your local library or investing a little time researching it online.

There are a whole host of free websites containing information on seo, in addition to paid membership sites like PortalFeeder that can allocate you a mentor to assist you in your SEO knowledge and website creation efforts. There are some really simple things you can do that will boost the presence of your website and drive traffic to it.

Here’s to Your Successful Web Presence,

The Marketing Professional

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