by TheMarketingProfessional
Recently while consulting on a website design and optimization project my client was not worried how the website would look or perform. It turns out that my clients bottom line concern was about how to get people to come their website once it was created, optimized, and online.
I proceeded to lay out a plan that would deliver traffic at an increasing rate if applied and implimented on a consistent basis.
1. For an initial burst of traffic I recomend implimenting Click Thru Marketing, a good resource to use is: http://wwwGoneClicking.com
2. Next you should submit your blog or website to Google and yahoo, 77% of people use Google so you must have your site submitted there first including your site map. It may take a few days before your blog or site shows up in the search engines so do not worry if on the first or second day your site is not listed.
3. Now you should start gathering back links and joining social networking sites such as FaceBook and MySpace, and tell people what your blog or website is about plus how it can help solve their problem. Go to Google and type in keywords that are related to your blog or website. Contact the websites or blog and tell them you would like to exchange back links with them. A good back link list numbers around 100 or more so it will take some time to establish however it will be worth it in the long run.
4. Make sure you optimize your blog or site for the keywords that you want to target.
5. Next, establish a Youtube account. There are over 40 million users that visit youtube every day. If you are not promoting your website with Youtube you are missing a lot of worthy customers and clients. Always use a catchy title for the video and advertise your video on other websites.
6. Another great way to drive people to your website is by using Google adwords. As an addition to Google Adwords you can also use Adsense to put your ads on other people’s websites which is an additional way to earn money as well. If you want people to come to your website sign up for Google adwords, it does not cost much and can return a greater sum than the amount you invest. Your ads will be listed on peoples sites containing content like yours and on the Google search engine itself! If you do look into this just sign up for a Google account and go to Adwords it can be well worth your money.
Always to Your Success,
The Marketing Professional
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by TheMarketingProfessional
If you have been following the latest online marketing trends like I do, then I am sure you have seen and heard of them. What is this amazing marketing tool I am talking about that every serious marketer should have in his or her arsenal?
A Blog!
For those of you who are not quite sure what a blog is, here is a simple definition:
A blog is a short form for the term weblog – a combination of the words “website” and “log”. A weblog is in essence a journal made available on the internet. “Blogging” is the verb to describe the activity of updating a blog on a daily, weekly or periodical basis while the word “blogger” is a noun referring to the person who keeps a blog and updates it.
If you have the will to learn and earn as well as the determination and the ability to follow directions than blogging is a business model that may be a great fit for you.
To get started blogging: Click Here
What follows are 3 powerful tips that are the best, simplest and most powerful ways to squeeze the most benefits out of your blog.
Tip #1 – Article Writing
Writing brief, informative and entertaining articles is one very potent way to profit from your blog. There are a lot of reasons why articles are of great value to your blog, but for the purpose of this article I’ll just give you the most important one and that is your resource box – also known as the author bio box – at the end of every one of your article.
Your resource box is akin to a classified ad promoting your website and it contains essential information about you, your website and what you have got to offer to your readers after they have read your article. The links inside your resource box could either lead to the product or service of your own that you have to offer, related to what your article is about, or they could lead to an affiliate product which you will earn a hefty commission from. This is an excellent way to provide them something of value, which is the information contained in your article, and a great way to convince them to take action by way of getting them to click on one of the links in your article resource box.
Profit Tip #2 – Writing Product Reviews
Another lucrative tactic to profit from is to write reviews of new or popular products and services released in your market (the market your blog is focused on). Product reviews allow you to soft sell your potential customers and clients by giving them your honest and personal opinions on and experiences of the product you are recommending and then providing them with a link – usually a special affiliate link – if they wish to try it out, instead of throwing a sales pitch at them.
Nobody likes to be sold, but, providing them your honest feedback – even if it’s negative – on a product or service that could perhaps help solve a nagging problem they are facing is yet another great way to profit from your blog and place you in high esteem in your market.
You can go further with this tactic by providing bonus products, services or freebies to go along with the product or service you are promoting if your readers purchase from your affiliate link. This additional method is known to work phenomenally especially in competitive markets.
Profit Tip #3 – Contextual Advertising
Advertising programs such as Google Adsense, Kontera or Bidvertiser are yet another potent way to profit from your blog. There are different kinds of contextual advertising programs out there. Some are pay per click, such as Google Adsense and Bidvertiser, while others are pay per sale. Just as investment gurus would advise you to diversify your portfolio, it is also a good practice to diversify the kinds of advertising you wish to display on your blogs, ideally in a way that does not make your blog look ugly or turn off your visitors because of too much advertising.
Most if not all of these advertising programs are free to join, but there are some programs which have certain requirements that you need to fulfil before these networks can accept you. For example, some advertising networks need you to have a very established website receiving at least thousands of visitors every month consistently. However, most advertising programs or networks do not have such stringent requirements.
That was only 3 methods of monetising your blog for maximum profits. There are many more methods you can use to rake in even more profits from your online real estate and become a wealthy affiliate through blogging, to learn more: Click Here
To Your Blogging Success,
The Marketing Professional
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by TheMarketingProfessional
When it comes to Search Engine Optimization I always stress the importance of having great content. Your content should be of interest to the entire community of your chosen niche, and not just a boring article. However, no matter how mouth-watering your content is, if there is nobody to read it, it won’t make you a cent.
Traffic is the heart of your blog especially if you really want to make money with Google AdSense. In order to attract people, you must offer compelling information. However, to get traffic onto your site, you have to think backwards. For example, where do people look when they need information? Of course they search using search engines like Google, Yahoo and MSN, to name just a few popular ones.
So, to attract the visitors you want to your blog, it must rank high on search result pages of the search engines. When people search for information through the search engines and see your site among the top results, they will naturally click through to your blog! The art of getting your blog or website ranking high on search result pages is called Search Engine Optimization (SEO) and it’s really not an art but more of a science.
To learn how to easily get better search engine rankings: Click Here
For now, let’s determine the keywords that you want to optimize your site for. For instance, your blog says make money. Now, you’d want to check in Google whether it is a very competitive keyword. As of now, there are 227,000,000 search results. Do you think you can beat 227,000,000 sites at your first attempt? I doubt it.
Now, let’s try to narrow down our scope. Let’s look for “Make Money with Google AdSense” instead. Right now Google lists 3,440,000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog to Make Money with Google AdSense just for the sake of learning.
For starters, you have to pay attention to the title of your blog. Since you’re optimizing to Make Money with Google AdSense you need to have that exact phrase in your blog title. For example, a line like “Learn How to Make Money with Google AdSense!” would work fine.
You can change the title of your blog in the Blogger control panel or the WordPress blog when you’re creating it. Your page heading should also contain the term you’re optimizing for. Additionally, you should ‘sprinkle’ the words “Google AdSense” into your blog posts whenever possible.
The frequency of that phrase in your blog keys the search engines that your blog is really relevant to that topic. However, always keep in mind that you’re writing for real life people who read your blog to obtain information, so it is very dumb to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you’re spamming and drop your ranking further down into oblivion. Hence write for humans, not search engines!
For a world class education on Search Engine Optimization for Marketing Professionals – Go Here
To Your SEO Success,
The Marketing Professional
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