On-page Search Engine Optimization Tips

When it comes to Search Engine Optimization I always stress the importance of having great content. Your content should be of interest to the entire community of your chosen niche, and not just a boring article.  However, no matter how mouth-watering your content is, if there is nobody to read it, it won’t make you a cent.

Traffic is the heart of your blog especially if you really want to make money with Google AdSense. In order to attract people, you must offer compelling information. However, to get traffic onto your site, you have to think backwards. For example, where do people look when they need information? Of course they search using search engines like Google, Yahoo and MSN, to name just a few popular ones.

So, to attract the visitors you want to your blog, it must rank high on search result pages of the search engines. When people search for information through the search engines and see your site among the top results, they will naturally click through to your blog! The art of getting your blog or website ranking high on search result pages is called Search Engine Optimization (SEO) and it’s really not an art but more of a science.

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For now, let’s determine the keywords that you want to optimize your site for. For instance, your blog says make money. Now, you’d want to check in Google whether it is a very competitive keyword. As of now, there are 227,000,000 search results. Do you think you can beat 227,000,000 sites at your first attempt? I doubt it.

Now, let’s try to narrow down our scope. Let’s look for “Make Money with Google AdSense” instead. Right now Google lists 3,440,000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog to Make Money with Google AdSense just for the sake of learning.

For starters, you have to pay attention to the title of your blog. Since you’re optimizing to Make Money with Google AdSense you need to have that exact phrase in your blog title. For example, a line like “Learn How to Make Money with Google AdSense!” would work fine.

You can change the title of your blog in the Blogger control panel or the WordPress blog when you’re creating it. Your page heading should also contain the term you’re optimizing for. Additionally, you should ‘sprinkle’ the words “Google AdSense” into your blog posts whenever possible.

The frequency of that phrase in your blog keys the search engines that your blog is really relevant to that topic. However, always keep in mind that you’re writing for real life people who read your blog to obtain information, so it is very dumb to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you’re spamming and drop your ranking further down into oblivion. Hence write for humans, not search engines!

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To Your SEO Success,

The Marketing Professional

Tags: Blog, blogger, google adsense, keywords, MSN, On page search engine optimization, search engine optimization, search engine results pages, seo, The Marketing Professional, traffic, Wordpress, Yahoo

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