Sometimes things in the SEO world are not always as they seem. The world of search engine marketing is constantly changing and because of that fact I have been following what the folks over at StomperNet have been doing. I also make it a point to stay on the cutting edge of search engine optimization because it affects click thru marketing on a daily basis.
If you are beginning to see the light and want to learn about how to incorporate the search engines into your busines (believe me, it will make a difference) then check out this important video:
This video is from Leslie Rohde. If you don’t know who Leslie is, let me just give you the quick description:
In 2002, Leslie was the very first person to advance the idea that Search Rankings could be affected by using the text in links that point to a page. Since he’s an SEO Engineer, and a StomperNet Faculty Member, I figure this video is going to cause trouble. Lots of trouble.
The video talks about LSI which stands for “Latent Semantic Indexing”. In 2006, Google filed a whole bunch of patents that led a LOT of SEO folks to believe that LSI was in FULL FORCE and EFFECT at Google. (Too bad NONE of those patents were actually about LSI – they just LOOKED like they were.)
In this video, Leslie will PROVE to you that LSI is NOT having any effect on your Search Rankings. Which means, if you’ve been struggling to get Rankings on Google because you’ve been chasing LSI – STOP.
Leslie is going talk about an SEO Strategy that you ARE going to want to know about called “Referential Integrity”, or “RI” for short.
If you want to stop wasting time on SEO and only getting mediocre rankings, then you need to watch the video
To Your Serche Engine Success,
The Marketing Professional