The Marketing Professional Reveals How to Avoid Holiday E-mail Hijinx

It seems like every goo roo, entreprenuerial expert and their mama have some kind of holiday give-away, festive firesale, or even the deal of a lifetime (gimme a break).

Despite all of the despicable hum bugery going on I would like to share something important with you.

I am going to be completely candid with you and just come clean, I have come to the realization that I have been making 2 critical mistakes in my email marketing efforts which has not only lost me business but also cost me allot of money.

I thought I’d share them with you, so that you can learn from my mistakes, become more of a marketing professional and get better results with your emails.

Now that I have figured out what the problem was and how to fix it, I want to share my mistakes with you so that you dont have to go the route that I was on.

If that sounds good to you, read on because here comes some valuable content that you wont want to miss.

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MISTAKE #1 – I USED TO MANY MARKETING POWER WORDS
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Many marketers load up their emails with ridiculous phrases like:

“Oh my Gosh! I’ve got to get this off my chest before I explode! Finally revealed for the first time ever is this hot new killer system for sucking huge amounts of cash out of people’s pocket books!”

The problem with this type of writing is that it is downright obnoxious and it really doesn’t work.  It may have worked a few years ago when people weren’t used to seeing crap like that, but now days, folks just want to be talked to like a
normal person.

After finally figuring this out, I went back to square one and re-read some of my own email promotions and realized that I was guilty of the kind of putrid prose that makes me delete e-mails in a nano second. I’m glad I learned how to fix
this now, rather than later. Here is my second mistake;

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MISTAKE #2 – WRITING ABOUT TOO MANY THINGS
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This had to be the worst thing I could do. I would go off on a rant or a tangent and just try and tell my reader too many things at the same time.

When it came time for people to take action, they weren’t sure what I wanted them to do, because I had told them about 5 different products in the same message.

Take this lesson to heart… make your email about one thing, and one thing only.

You’ll be surprised to see how much more profit you can glean out of your client list.

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WANT TO LEARN SOME MORE?
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I would like to share with you four other mistakes that I used to make and tell you who taught me how to correct my mistakes so that I could turn my losses into profits.

I got it all from Michael Rasmussen’s powerful VIDEO course called “Email Promos Exposed“.

It’s the only course of it’s kind, because it’s laser focused on teaching you how to write potent email promotions for every product or service that you sell (or that you promote as an affiliate).

The best part of all of this is you can see the video’s that I am referring to for NO COST!

This course goes WAY beyond all the crappy eBooks and free reports that are floating around the Internet right now.

If you want to make more money with every email promotion from now on, then go check out THESE VIDEOS

Merry Christmas and Many More Profits in the New Year,

Mark “The Marketing Professional” Brown

How-to Info You Need to Know About SEO

For those of you who want to start a internet business, search engine optimization has become a major part of any website. The internet has continued to grow at an amazing rate since its birth more than twenty years ago, now the number of websites and therefore competitors is in the billions. Which makes getting top search engine ranking very hard. The sheer volume of results that search engines produce can cause a needle in the haystack effect. To make sure that people can find your website you will need to appear at the top of the search results for the key-terms that are relevant to what you do. That means optimizing your website with search engine optimization. It is no longer good enough to have a great looking website. Now it has to be optimized for the search engines, otherwise it will be buried in a heap by millions of other sites, that’s bad news for your website. And don’t forget about search engine submission service.

You want your site to be seen, but you don’t know where to start. You need to have your current site analysed Then you will to decide on the most practical way to bring the traffic in. In some cases minor changes and some general search engine optimization techniques will be enough to get your site moving up the ranks.

Although for some sites, especially those created before the SEO revolution, a small amount of tinkering just won’t quite cut it. If your current site isn’t up to scratch then starting again may well be the best answer. Make sure your site is built from the ground up with SEO and search engines in mind. This could well reduce your long term marketing spend and increase the amount of exposure and therefore customers. The design of your website is obviously a very important consideration. During the design phase it is especially important to maintain the focus on your potential customers and making sure the site is built for them. If a customer can’t use your site easily at the first attempt then there is a high chance the will be going somewhere else with their custom. It is far better to have a simple, easy to use website rather than one which looks great but is hard to navigate.

Other things to keep in mind when putting together a website design are, budget, timeframe, how the site will be edited and by who, what do you want the customer to do on the site are they visiting your website for information or do you want them to purchase something?

If you have your own webpage that helps alot, but if no one can find it then there isn’t a great deal of point. Submitting your sites to the Search Engines is one of the first steps in SEO and can help speed up the process of getting your website noticed on the search engines. Submitting your site to the search engines can be time consuming and submitting your site to the right ones isn’t always as straight forward as it should be. As a rule of thumb it is wise to stick to the big ones such as Google, Yahoo etc and then to find any specialist ones that cater solely for your industry.

Inbound link building is a very important step in SEO and getting your website ranked highly in the search engines. Each link you get from another site acts as a vote If the other site is relevant to yours and of high standing, then the vote is worth more. Getting good quality backlinks can be a minefield, especially as there are a lot of companies offering thousands of links for a fixed fee. Stay away from these companies at all costs, the links they provide may not do much more than hurt your website ranking, build your links the right way.

To Your SEO Success,

The Marketing Professional